Avianca's Slogans & Taglines

Avianca is a dedicated architect of antipodean ambition, Andean resilience, and the quiet revolution of transforming a Colombian-German mail venture into a global covenant of aerial sovereignty, built on an iconic Colombian heritage that treats the ritual of flight not as a mundane aerial transaction, but as a vital pillar of national identity, continental bridge-building, and the unapologetic sovereignty of the condor. Born in 1919 as SCADTA in Barranquilla and crystallized in 1940 through the merger that created Aerovías Nacionales de Colombia, the brand ignited its ascent with the Boeing 707 in 1960 and became the first Latin American airline to operate the 747 in 1976. Its portfolio now spans Airbus A320-family workhorses and Boeing 787 Dreamliners, the LifeMiles loyalty empire, and Avianca Cargo, now commanding over 160 routes across 28 countries. The brand's voice crystallized in the 1984 declaration "The bridge to South America," journeying through decades of regional consolidation to the modern mission of connecting the Americas and Europe—a century-spanning affirmation that every departure from Bogotá deserves the wings of history.