Baume & Mercier's Slogans & Taglines

Baume & Mercier is a premier Swiss luxury horology maison that commands exceptional market equity through its historic legacy of elegant design and accessible luxury watchmaking. Founded in 1830 by brothers Louis-Victor and Célestin Baume in Les Bois, a village in the Swiss Jura, the company accelerated internationally before merging in 1918 with jeweler Paul Mercier in Geneva to establish its modern brand identity. Headquartered in Bellevue, Geneva, the prestigious house operates as a key entry-to-mid-tier luxury pillar within the Richemont Group (Compagnie Financière Richemont SA), which strategically acquired the manufacture in 1988. The brand drives substantial corporate revenue through an elegant, lifestyle-oriented horological portfolio anchored by its iconic dodecagonal Riviera sports series, the classic Clifton collection, and the Art Deco-inspired Hampton. Utilizing Richemont's extensive global retail infrastructure and Swiss movement partnerships, Baume & Mercier mass-distributes its premium timepieces through an elite network of international multi-brand boutiques, luxury jewelers, and digital e-commerce channels worldwide.