Newport's Slogans & Taglines

Newport was introduced in May 1957 by Lorillard Tobacco Company in New York, named after the fashionable Rhode Island seaside town where the Lorillard family spent their summers. Positioned as a lightly mentholated cigarette with more tobacco taste than market leader Kool, the brand initially targeted women and experienced steady growth through the mid-1960s. After sales declined to a low of 4.1 billion units in 1972, Lorillard launched the iconic "Alive with Pleasure" campaign that same year, reversing the trend and propelling Newport to continuous growth. By 1992, it had become the top-selling menthol cigarette in the United States and the third-largest brand overall. In 2015, Reynolds American Inc. acquired Lorillard for $27.4 billion, bringing Newport under the R.J. Reynolds umbrella.

The brand's core products are menthol cigarettes, including the flagship full-flavour parent brand, Newport Lights, Newport Slim Lights, and Newport Non-Menthol. The signature bright green packaging with day-glo orange lettering, introduced in the early 1980s, remains one of the most recognisable visual identities in the tobacco industry.

From the 1950s tagline "A Hint of Mint Makes the Difference" to the 1968 promise "Newport makes your world taste good," the brand found its enduring voice in 1972 with "Alive with Pleasure" and the follow-up line "After all, if smoking isn't a pleasure, why bother?" This campaign ran for 44 years, making it one of the longest-running in tobacco advertising history and cementing Newport's status as an icon of American menthol culture.