AutoAnything's Slogans & Taglines

AutoAnything is a prominent American e-commerce retailer specializing in automotive aftermarket parts, custom truck accessories, and performance upgrades. Founded in 1979 by Selwyn Klein in San Diego, California, the company initially operated as a manufacturer and retailer of custom seat covers and floor mats before pivoting into a comprehensive digital marketplace. The brand built significant digital consumer equity by establishing a vast, direct-to-consumer drop-shipping network and a data-driven vehicle fitment methodology. In 2012, AutoAnything was acquired by retail giant AutoZone, Inc. to bolster its digital presence, and was later divested in 2018 to the private equity firm Kingswood Capital Management. Operating as a major digital hub for truck enthusiasts, off-road builders, and DIY mechanics, the enterprise utilizes streamlined logistical supply chains to distribute a massive inventory of tonneau covers, suspension systems, and performance intake kits across the United States.