Dremel's Slogans & Taglines

Dremel was founded in 1932 by Austrian immigrant Albert J. Dremel in Racine, Wisconsin, initially producing electric razor blade sharpeners. When disposable blades undercut the market, the company pivoted to invent the world's first handheld, high-speed rotary tool—the Moto-Tool—in 1935. This compact, versatile device became an instant hit with craftsmen and hobbyists, offering a flexible alternative to bulky power tools. In 1993, Dremel was acquired by Robert Bosch Tool Corporation, becoming a division of the global engineering giant while maintaining its headquarters in Mount Prospect, Illinois. Over nine decades, the brand has sold more than 40 million rotary tools across over 80 countries.

The brand's core products are power tools and accessories, including rotary tools, oscillating multi-tools, scroll saws, electric engravers, glue guns, and 3D printers. Its portfolio spans more than 150 accessories and attachments, serving DIYers, hobbyists, woodworkers, and professionals in fields from jewellery making to automotive repair.

From its earliest days, Dremel has embraced slogans such as "Tools for the imagination" and "Big on detail," alongside the promise of being "Ready when you are. Wherever you are." Today, the brand continues to empower makers to create, refine, and reinvent, embodying a legacy of innovation that began with a single immigrant inventor's dream.