Nippon Paint's Slogans & Taglines

Nippon Paint Holdings Co., Ltd. was founded in 1881 by Jujiro Motegi in Tokyo, Japan, as the nation's first modern paint manufacturer. Originally named Komyosha, the company introduced Japan's first water-based paint in 1898 and launched its iconic Nippon Paint brand in 1927. Over the decades, it expanded across Asia, establishing operations in China, Singapore, Malaysia, and India. In 2014, the company reorganised as a holding structure and was renamed Nippon Paint Holdings Co., Ltd., becoming one of the world's largest paint and coatings manufacturers by revenue. Today, it operates in over 30 countries with a portfolio spanning decorative, automotive, industrial, and marine coatings.

The brand's core products are paints and coatings solutions, including architectural and decorative paints, automotive coatings, industrial protective coatings, marine paints, and wood finishes. Its portfolio also encompasses adhesives, sealants, and functional coatings for electronics and energy applications, serving both consumer and commercial markets.

From its earliest days as Japan's pioneer of modern paint technology, Nippon Paint has evolved into a global leader in surface innovation. Guided by the slogan "Innovation for a Brighter Future" and the corporate philosophy of "Painting the World with Colour and Joy," the brand continues to champion sustainable, high-performance coatings that protect and beautify infrastructure across the globe.