IndusInd Bank's Slogans & Taglines

IndusInd Bank Limited is an Indian new generation bank. Established in 1994 by Srichand P. Hinduja and members of the Indian diaspora, the bank was named after the Indus Valley Civilization, reflecting a heritage of innovation and sound trade practices. It commenced commercial operations in April 1994 and has since grown into one of India's leading private sector banks, serving approximately 42 million customers through over 3,100 branches and 2,900 ATMs across India, with representative offices in London, Dubai, and Abu Dhabi. In 2004, the bank merged with Ashok Leyland Finance Ltd to strengthen its vehicle finance portfolio, and in 2019 it acquired Bharat Financial Inclusion to expand its microfinance reach. Its core offerings encompass retail and corporate banking, treasury and foreign exchange, investment banking, vehicle finance, microfinance, personal loans, credit cards, and SME lending. Embodying the brand promise "We Make You Feel Richer", the bank champions customer-centricity, innovation, and digital convenience.