Nirula's's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Nirula's (2026 Edition)
Official Advertising Taglines
Historical Archive
Funky fudge
It’s Desilicious
Do it your way
Meet your big boy
Time to bach panti
Sip it with your crush
Fastest way to free scoops
Fun foods for the whole family
Iced coffee on a hot day can perform miracles
Every day may not be good but there is something good in every day
📖 Branding Insight & Heritage:
Nirula's is an Indian fast-food restaurant chain founded in 1934 by brothers L.C. Narula and M.G. Narula in New Delhi. Originally established as Hotel India in Connaught Place, the brand evolved through decades of diversification, entering the quick-service food business in the 1970s with the launch of the Pastry Shop and Snack Bar in 1972 and the Hot Shoppe in 1977. In 1978, it opened India's first ice cream parlor, followed by Potpourri restaurant with the country's first salad bar in 1979. Today, Nirula's operates over 70 outlets across Delhi NCR, Haryana, Punjab, Uttar Pradesh, and Nepal, offering a "desi" version of Western fast food including burgers, pizzas, submarines, and ice cream.
Brand messaging has been anchored by the tagline It's desilicious!, which captures the brand's unique positioning as India's oldest fast-food chain offering hygienic, quality food at affordable prices. This positioning reflects its mission to serve Indian-style Western fast food adapted to local tastes, targeting middle-class families and youth seeking a familiar yet cosmopolitan dining experience.
What is Nirula's’s slogan?
The current primary slogan of Nirula's is “ Do it your way ”
🛡️ Official Brand Verification & Curation
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