Wipro's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Wipro (2026 Edition)

Official Advertising Taglines

Wipro slogan

Applying Thought.

📖 Branding Insight & Heritage:

Wipro Limited is a dedicated champion of intellectual rigor, digital transformation, and the relentless application of thought to complex business challenges, built on an Indian heritage that treats information technology not as outsourced code labor, but as the vital cognitive architecture of global enterprise evolution. Since 1945, when Mohamed Premji founded Western India Vegetable Products Limited in Amalner to manufacture vanaspati and refined oils, the company has undergone one of corporate history's most radical metamorphoses—transforming from a cooking-oil mill into a global IT services titan serving 167 countries. The 1966 succession of Azim Premji at age twenty-one, the 1977 renaming to Wipro Products, and the 1980s pivot to computing marked decisive turns toward technology leadership. Its enduring slogan "Applying Thought" captures a philosophy of intellectual craftsmanship, while the 2016 evolution to "Be Digital. Be More" reflects a modern mission to lead digital transformation. The portfolio spans consulting, cloud computing, cybersecurity, artificial intelligence, and business process services. Today, with over 150,000 professionals and revenues exceeding $6.5 billion, Wipro continues to channel its founder's entrepreneurial spirit into the arteries of global digital infrastructure.

What is Wipro’s slogan?

The current primary slogan of Wipro is “ Applying Thought. ”

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Last Updated: 2026-07-14 (Verified active taglines)

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