TaylorMade Golf's Slogans & Taglines

TaylorMade Golf Company is an American sports equipment manufacturer founded in 1979 by Gary Adams in Carlsbad, California. Adams, the son of a professional golfer, revolutionised the industry by introducing the first stainless steel 12-degree metalwood driver, shifting weight to the perimeter for greater forgiveness and a lower centre of gravity. The brand quickly established itself as a pioneer of golf club innovation, later expanding into golf balls, apparel, and accessories. Core offerings today span drivers, fairways, hybrids, irons, wedges, putters, and the TP5 tour ball series, all engineered for performance across every skill level. Brand messaging has evolved from the long-standing claim No. 1 Driver in Golf to the campaign headline Made to Win (2014–2016), and more recently to technology-driven platforms such as Welcome to the Carbonwood Age and More distance from more of the face. After corporate transitions through Adidas and KPS Capital Partners, the company was acquired by Centroid Investment Partners in 2021. Today, TaylorMade remains a global leader in golf equipment, trusted by major champions worldwide.