World Diabetes Day's Slogans & Taglines

World Diabetes Day is the primary global awareness campaign for diabetes, led by the International Diabetes Federation (IDF) and the WHO. Created in 1991 by the IDF and the World Health Organization in response to growing concerns about the escalating health threat posed by diabetes, the campaign is observed annually on 14 November, the birthday of Sir Frederick Banting, who co-discovered insulin with Charles Best in 1922. In 2006, the United Nations General Assembly adopted resolution 61/225, making World Diabetes Day an official UN day. Today, it is the world's largest diabetes awareness campaign, reaching over 160 countries and a global audience of more than one billion people. Its core offerings encompass public education, health screenings, policy advocacy, and community engagement initiatives aimed at increasing access to diabetes care, promoting lifestyle prevention, and fighting the growing global health epidemic. Brand messaging has evolved from the 2008 call "Diabetes prevention starts in children and adolescents" through the 2012 positioning "Diabetes: protect our future" to the 2021–2023 campaign "Know your risk, Know your response" under the Access to Diabetes Care theme, and most recently to the 2026–2027 theme "Early action on diabetes", reflecting its enduring mission to reduce the risk of diabetes and ensure timely diagnosis and care for all.