Ford Motor Company's Slogans & Taglines

Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, founded by Henry Ford on June 16, 1903. Born from a vision to make automobiles accessible to the average person, the company revolutionised the industry with the 1908 Model T and the moving assembly line, which slashed production costs and democratised mobility. The brand's enduring slogans—from "Quality is Job 1" in the 1980s to "Built Ford Tough" for its trucks and the modern promise "Go Further"—reflect a philosophy of innovation, durability, and progress. Landmark vehicles like the 1964 Mustang and the F-Series trucks have become cultural icons. Today, as one of the world's largest automakers, Ford continues to push boundaries in electrification with the Mustang Mach-E and F-150 Lightning, proving that a century-old commitment to accessible, reliable transportation can evolve without losing its soul.