McLaren's Slogans & Taglines

McLaren Racing Limited is a British motor racing team founded on September 2, 1963, by New Zealand driver and engineer Bruce McLaren in New Malden, Surrey. Born from a vision to build cars that combined innovation with competitive performance, the team debuted in Formula 1 in 1966 and scored its first victory at the 1968 Belgian Grand Prix with Bruce himself at the wheel. The iconic papaya orange livery, adopted in 1968, became a symbol of courage and defiance against established rivals. After Bruce's tragic death in 1970, the team carried on his philosophy: "To do something well is so worthwhile that to die trying to do it better cannot be foolhardy." Today, with ten Constructors' Championships, twelve Drivers' titles, and the modern slogan "Fearlessly Forward," McLaren remains a symbol of British engineering excellence, motorsport heritage, and the enduring belief that relentless pursuit of perfection defines greatness.