The Swedish Car with Aircraft Quality. ( first English slogan )
Go Swift – Go Safe – Go Saab. ( advertisement page – 1970s FIA Year Book )
The most intelligent cars ever built. ( 1980s )
Find your own road. ( 1990s )
A Saab will surrender its own life to save yours. ( 1990s )
Welcome to the State of Independence. ( early 2000s decade; United States )
Born From Jets. ( 2003–09; United States, Canada )
Beyond the conventional. ( 1990s United Kingdom )
Move Your Mind. ( final global slogan )
People Who Test Drive a Saab, Usually Buy One.
It's A Pity Other Cars Aren't Built This Way.
We don’t make compromises. We make Saabs.
Saab. It's what a car should be.
The Command Performance Car.
The Well-Built Swede.
Put your foot down and let your senses guide you.
A different view. Explore new terrain.(Saab – 9-3X)
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