First Tech Credit Union's Slogans & Taglines

First Tech Federal Credit Union (or First Tech) is a federally chartered credit union headquartered in Hillsboro, Oregon. Founded on January 14, 1952, by employees of Hewlett-Packard and Tektronix as the Tektronix Federal Credit Union, the institution was established to serve the technology community's financial needs. In 2010, it merged with Addison Avenue Federal Credit Union in the largest merger in NCUA history. Today, First Tech serves over 620,000 members with more than $12 billion in assets through 41 branches across California, Colorado, Oregon, Washington, and other states. Its core offerings encompass checking and savings accounts, mortgages, auto loans, personal loans, student loan refinancing, credit cards, home equity lines of credit, investment services, and insurance. As a not-for-profit, member-owned cooperative regulated by the NCUA, First Tech champions a people-before-profit philosophy. Brand messaging has been anchored by the "People First" motto, reflecting its commitment to prioritising member well-being and financial success.