John Hancock's Slogans & Taglines

Founded in 1862 and named after the prominent American patriot, John Hancock is one of the most distinguished life insurance and financial services institutions in the United States. Operating as the premier US division of the global conglomerate Manulife Financial Corporation, the brand commands a massive presence in wealth management, mutual funds, 401(k) retirement planning, and long-term care insurance. Highly regarded for pioneering behavioral insurance models, such as the innovative John Hancock Vitality program, the company seamlessly blends traditional asset protection with modern health and wellness incentives. By integrating robust institutional investing with personalized financial planning, John Hancock secures the multi-generational wealth and financial futures of millions of North American families.