Morgan Stanley's Slogans & Taglines

Morgan Stanley traces its origins to 1935, when J.P. Morgan Jr., Henry Morgan, Harold Stanley, and partners founded the firm in New York following the Glass-Steagall Act's separation of commercial and investment banking from J.P. Morgan & Co. The brand built its reputation as a premier global investment bank, with slogans evolving from the institutional "Well Connected" and "Network the World" in the early 2000s to the client-centric "One client at a time," and more recently to "Old School Grit. New World Ideas." The portfolio spans investment banking, securities, wealth management, investment management, sales and trading, research, and real estate services. Its corporate ethos is captured by five core values: putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back. The mission remains "to provide our clients with the finest financial thinking, products and execution." Today, headquartered at 1585 Broadway in Midtown Manhattan, Morgan Stanley operates in over 41 countries with more than 75,000 employees, serving corporations, governments, institutions, and individuals worldwide.