New York Life Insurance Company Slogans

Advertising Slogans and Taglines (or mottoes) of New York Life Insurance Company 2025

New York Life Insurance Company slogan

Be good at life.

Keep good going.

New York Life. The company you keep.

New York Life Insurance Company (NYLIC) is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States and is ranked #69 on the 2018 Fortune 500list.

What is New York Life Insurance Company’s slogan?

New York Life Insurance Company’s slogan is “ Keep good going.

A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.

Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.


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