SBI Life Insurance's Slogans & Taglines

SBI Life Insurance is a joint venture life insurance company between State Bank of India (SBI), the largest state-owned banking and financial services company in India, and BNP Paribas Cardif. Incorporated on 11 October 2000 and headquartered in Mumbai, the company received its Certificate of Commencement of Business on 20 November 2000 and was registered with the Insurance Regulatory and Development Authority of India (IRDAI) on 29 March 2001. Leveraging SBI's unrivalled network of over 35,500 branches across India, SBI Life rapidly scaled to become one of the country's leading private life insurers. Its core offerings encompass a comprehensive portfolio of life insurance products including term insurance, participating and non-participating savings plans, unit-linked insurance plans (ULIPs), pension and annuity solutions, child plans, health coverage, and group insurance schemes for corporate clients. The company distributes its products through a multi-channel network comprising bancassurance (primarily through SBI), a large individual agent force, corporate agents, brokers, direct sales, and digital platforms. Listed on both the BSE and the NSE, SBI Life has achieved numerous milestones including crossing ₹1,000 crore in AUM in 2004-05, launching its first unit-linked product in 2005, and becoming the first new-generation private life insurer to record a profit in 2005-06. Today, it serves millions of customers through over 1,000 offices and one of the largest agency networks in the Indian private insurance sector.