Sterling Savings Bank's Slogans & Taglines

Originally founded in 1983 and headquartered in Spokane, Washington, Sterling Savings Bank (later operating simply as Sterling Bank) was a premier, highly resilient regional financial institution and the principal subsidiary of Sterling Financial Corporation. For over three decades, Sterling Savings Bank commanded an extensive, multi-billion-dollar retail banking and commercial lending footprint across the Pacific Northwest, operating over 170 high-touch branches throughout Washington, Oregon, Idaho, and California. Specializing in customized residential mortgages, localized small business administration (SBA) loans, community checking, and mid-market commercial real estate financing, the bank established an unshakeable reputation as a trusted local alternative to indifferent national banking conglomerates. Following a monumental multi-billion-dollar corporate merger in 2014, Sterling Savings Bank was strategically integrated into Umpqua Bank (Umpqua Holdings Corporation), combining its rich regional legacy into one of the West Coast's most powerful financial organizations.