Swiss Life's Slogans & Taglines

Swiss Life Group is the largest life insurance company of Switzerland and one of Europe's leading comprehensive life and pensions and financial services providers. Founded in 1857 by Conrad Widmer as Schweizerische Rentenanstalt in Zurich with just five employees, the company introduced public insurance in 1884 and expanded across Europe throughout the late 19th and 20th centuries. In 1997, it became a public limited company and listed on the Swiss stock exchange in 1998, before adopting the unified Swiss Life brand in 2004. Today, the group operates in Switzerland, France, Germany, and international markets through subsidiaries including Swiss Life Asset Managers and Swiss Life Select, serving over 1.4 million private customers and 50,000 companies. Its core offerings encompass life insurance, pensions, health and annuity policies, property and casualty insurance, asset management, and financial advisory services. Embodying the positioning "The future starts here", Swiss Life champions its purpose of enabling people to lead a financially self-determined life.