Jetts Fitness's Slogans & Taglines

Jetts Fitness is a chain of 24-hour health clubs founded in 2007 by Brendon and Cristy Levenson in Queensland, Australia. The brand was created with a revolutionary customer-first philosophy: the founders started with a blank page, wrote "customer" in the middle, and developed all policies around that core value. Jetts pioneered the 24/7 gym model with no lock-in contracts, low membership fees, and high-quality equipment, quickly reaching capacity within six months of opening. The original vision was to put a Jetts club within eight minutes of 80% of Australians. Core offerings today include 24/7 gym access, no lock-in contracts, modern cardio and strength equipment, functional training zones, J-Series group classes, and personal training services. The brand has expanded to over 270 locations across Australia, New Zealand, Thailand, the United Kingdom, and the Netherlands. Brand messaging is anchored by the official mission inspire people to live a better life, while the internal vision is to be Australia's most-loved gym. The CEO Elaine Jobson has championed the philosophy that "love is key, because gyms aren't transactional," embedding this ethos into the company's DNA. Today, Jetts Fitness continues to grow through franchise partnerships, offering semi-passive investment options and owner-operator models, while maintaining its founding commitment to convenience, affordability, and member-centric service.