American Forests's Slogans & Taglines

Founded in 1875, American Forests is the oldest national nonprofit conservation organization in the United States. As a trailblazer in the forestry movement, the organization has spent over a century dedicated to protecting and restoring threatened forest ecosystems from coast to coast. In the modern era, American Forests has pioneered the revolutionary "Tree Equity" movement, ensuring that tree canopy is equitably distributed in urban neighborhoods to combat climate change, lower city temperatures, and improve public health. Through science-based reforesting and strong political advocacy, they work to ensure that forests continue to provide clean air, pure water, and vital wildlife habitats for generations to come.