HB's Slogans & Taglines

Haus Bergmann was founded in 1923 by Carl Bergmann in Dresden, Germany, as the Haus Bergmann Zigarettenfabrik. The brand quickly established itself as a notable German tobacco manufacturer, and in 1932 it was acquired by British American Tobacco (BAT), becoming part of one of the world's largest tobacco conglomerates. In 1955, HB cigarettes were introduced to the West German market, accelerating the adoption of filter cigarettes among young smokers with their simple, dynamic, and youthful design.

The brand's core products were cigarettes, crafted from a traditional German blend of tobaccos. Its portfolio included filtered varieties that became a cultural symbol of Germany's post-war economic miracle, appealing to a generation of consumers with their distinctive flavour and accessible pricing.

From its origins as a local Dresden factory, Haus Bergmann evolved into one of Germany's most iconic cigarette brands. The brand became famous for its cartoon mascot the "HB-Männchen" (HB Man), and carried the memorable slogan "Wer wird denn gleich in die Luft gehen" in the 1980s. Though the HB brand is no longer sold today, it remains a nostalgic symbol of German tobacco heritage and mid-century advertising culture.