Dulux's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Dulux (2026 Edition)
Official Advertising Taglines
Historical Archive
Trust Dulux
Let's colour.
Life imlirovement by Dulux.
Worth doing, worth Dulux.
Say Dulux to your decorator.
Made to last.
📖 Branding Insight & Heritage:
Dulux is a premier global architectural paint brand that commands monumental market equity as a leading name in consumer and professional coatings. Originating in 1931 as a joint venture between Imperial Chemical Industries (ICI) and DuPont, the brand revolutionized the industry by introducing high-durability alkyd-based enamels. Today, the trademark operates under a geographically fragmented corporate structure: its primary global operations are owned by Dutch paints giant AkzoNobel N.V., while its Australasian rights belong to DuluxGroup (a subsidiary of Japan's Nippon Paint), and its Canadian division is managed by PPG Industries. The brand drives massive international revenue through a performance-driven portfolio anchored by its signature Dulux Trade, Diamond Matt, and weather-resistant lines, famously marketed alongside its iconic Old English Sheepdog mascot. Utilizing these multi-national networks, Dulux mass-distributes its premium coatings to trade professionals, DIY retailers, and commercial projects globally.
What is Dulux’s slogan?
The current primary slogan of Dulux is “ Let's colour. ”
🛡️ Official Brand Verification & Curation
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