Yonex's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Yonex (2026 Edition)

Official Advertising Taglines

Yonex Slogans

Built to win. (1982)

For winning power and control. (1991)

Grasp the confidence. (1992)

Winning technology. (1993)

World #1 in badminton. (2001)

One hundred and ten per cent. (2004)

Far beyond ordinary clubs. (2006)

📖 Branding Insight & Heritage:

Yonex Co., Ltd. is a dedicated champion of sporting precision, Japanese craftsmanship, and the relentless transformation of woodcrafting heritage into global athletic supremacy, built on a Niigata heritage that treats badminton rackets and tennis frames not as cold carbon-fiber commodities, but as the vital instruments of world peace and human potential. Since 1946, when Minoru Yoneyama founded Yoneyama Company crafting wooden fishing floats, the company has evolved from a humble woodshop into the world's most dominant force in badminton and a titan of tennis and golf equipment. Its enduring philosophy "Contributing to the world through innovative technology and the highest quality products" and the founder's creed that "sports can bring peace to our world" guide a portfolio spanning ISOMETRIC rackets, Carbonex innovations, golf clubs, and professional strings. Today, headquartered in Tokyo and sponsoring champions from Rudy Hartono to Naomi Osaka, Yonex continues to channel its founder's vow to never be technologically left behind into the arteries of global sporting excellence.

What is Yonex’s slogan?

The current primary slogan of Yonex is “ Built to win.

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Last Updated: 2026-07-15 (Verified active taglines)

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