Kia Motors's Slogans & Taglines

Kia Motor Corporation is a South Korean multinational automobile manufacturer founded in 1944 as a producer of steel tubing and bicycle parts, later evolving into motorcycles and trucks before entering passenger car production in 1974. Headquartered in Seoul, it is the nation’s second-largest automaker and a core subsidiary of the Hyundai Motor Group, which ranks among the world’s top five automotive manufacturers. Following the Asian financial crisis, Hyundai acquired a majority stake in 1998, enabling Kia to leverage shared platforms while cultivating a distinct design identity under Chief Design Officer Peter Schreyer. Today the company operates 15 manufacturing facilities across ten countries, producing over 2.7 million vehicles annually for 172 markets. Its portfolio spans compact cars, sedans, SUVs, and a rapidly expanding electric vehicle line including the EV6, EV9, and EV5, alongside commercial vehicles.

Brand messaging has evolved from value-oriented claims such as Quality. Safety. Value. to the globally recognised promise The Power to Surprise, capturing the company’s design-led transformation and commitment to exceeding expectations. This was complemented by the experiential tagline Make every mile count and the emotionally resonant The car that cares, reflecting Kia’s shift from a budget-conscious brand to a sophisticated, customer-centric mobility partner.