Pall Mall (cigarette)'s Slogans & Taglines

Pall Mall is an American cigarette brand founded in 1899 by the Butler & Butler Company in London, England, and introduced to the United States in 1912. The name derives from Pall Mall, a fashionable London street, and the brand was positioned as a premium, full-flavored cigarette. In 1907, the American Tobacco Company acquired the brand, and in 1994, R.J. Reynolds Tobacco Company purchased the U.S. rights. Today, Pall Mall is produced by R.J. Reynolds in the United States and by British American Tobacco internationally. It is one of the top-selling cigarette brands in the U.S. and has a significant global presence across more than 100 markets.

Core offerings include full-flavor, lights, ultra-lights, and menthol variants in both king-size and 100s formats, alongside the Pall Mall Nanokings line. The brand is known for its distinctive red packaging and value positioning within the premium segment. Brand messaging has evolved from the early claim Wherever particular people congregate to the long-standing tagline Wherever Particular People Congregate, which has defined the brand for decades. More recently, the company has used Good Call as a consumer-facing tagline, reinforcing its reputation as a smart choice for discerning smokers.