Tostitos's Slogans & Taglines

Tostitos is an American brand of tortilla chips and dips founded in 1979 by Frito-Lay, a division of PepsiCo. Created by product development head Jack Liczkowski, the brand was designed as a dipping-oriented alternative to Doritos, with a round, thin chip shape ideal for scooping salsa. The name derives from the Spanish word tostado, meaning toasted or crispy. By 1985, Tostitos had become the fifth-largest brand under Frito-Lay, generating annual sales exceeding $200 million. The portfolio expanded with Tostitos Salsa in 1985, Salsa Con Queso in the 1990s, and the bowl-shaped Scoops! in 2001. Today, Tostitos remains a leading U.S. snack brand, offering traditional tortilla chips, flavoured varieties, baked options, and a comprehensive line of dips and salsas.

Brand messaging has evolved from the 1983 taste claim The best tasting tortilla chip to the 2006 social invitation Meet you at the Tostitos. In 2008, the company adopted Free the fun, followed by the relationship-focused Made for each other in 2009. The current enduring tagline, Bring the party, encapsulates the brand’s positioning as a catalyst for social gatherings and shared moments, reinforced by its long-standing partnership with the NFL.