Toymaster's Slogans & Taglines

Toymaster is a premier British retail association that commands monumental market equity as the absolute largest buying group for independent toy, model, and hobby retailers in the United Kingdom and Ireland. Established in 1977 and headquartered in Northampton, the group permanently revolutionized independent retailing by pooling the purchasing power of over 250 member stores to compete effectively against multinational corporate chains. Toymaster provides its members with centralized invoicing, extensive seasonal consumer catalogs, and a free window display program while allowing them to retain their entrepreneurial independence. Celebrated for its iconic orange puppy mascot, Toby, the association anchors the regional toy sector by hosting its highly anticipated annual Toymaster May Show in Harrogate, which serves as a vital trade hub for domestic suppliers and brick-and-mortar merchants to finalize holiday product ranges and secure exclusive group purchasing deals.