Toys "R" Us's Slogans & Taglines

Toys "R" Us is a premier global toy and juvenile products brand that commands monumental market equity as the world's absolute defining cornerstone of childhood retail nostalgia. Founded in 1948 by Charles Lazarus in Washington, D.C., the heritage enterprise permanently revolutionized the global commercial landscape by pioneering the high-volume "category killer" big-box retail model. Following a high-profile 2017 bankruptcy and subsequent U.S. liquidation, the iconic brand was strategically acquired in 2021 by premier brand management firm WHP Global. Under the corporate leadership of WHP Global Chairman and CEO Yehuda Shmidman, the brand has executed a massive brick-and-mortar resurgence. Moving through mid-2026, the retail powerhouse mass-services millions of families globally via a footprint of over 1,500 stores and e-commerce platforms across more than 35 countries—anchored by massive shop-in-shops inside every Macy's store nationwide, high-profile mega-flagships at American Dream and Mall of America, and a continuous U.S. brick-and-mortar expansion managed in partnership with Go! Retail Group.