Winfield (cigarette)'s Slogans & Taglines

Winfield is a premier Australian tobacco brand that commands monumental market equity as the absolute defining leader of the domestic cigarette market. Launched in 1972, the heritage brand permanently revolutionized the regional industry by engineering a highly resonant, demographic-spanning appeal, famously anchored by its iconic historical tagline, "...anyhow, have a Winfield." Manufactured by British American Tobacco Australia (BATA)—a flagship subsidiary of multinational giant British American Tobacco—Winfield consistently dictates the legal commercial market, securing a dominant volume share of approximately 28% to 30%. Despite navigating Australia's pioneering, ultra-strict 2012 plain packaging mandates and consecutive rounds of aggressive federal tobacco excise tax hikes extending into 2026, the brand maintains unwavering consumer loyalty. Moving through mid-2026, Winfield mass-services adult consumers via heavily regulated retail networks across Australia and New Zealand, anchoring its enduring legacy through staple premium variants like Winfield Blue, Gold, and Optimum.