BorgWarner's Slogans & Taglines

BorgWarner Inc. is an American multinational automotive supplier headquartered in Auburn Hills, Michigan. The Borg-Warner Corporation was formed in 1928 through the merger of several pioneering component makers—including Warner Gear (1901), Marvel-Schebler, Borg & Beck, and the Morse Equalizing Spring Company (1880)—and named after founders Charles Borg and Thomas Warner. The company became an early innovator in drivetrain technology, introducing synchromesh transmissions in the 1930s and commissioning the famed Borg-Warner Trophy for the Indianapolis 500 in 1935. After a leveraged buyout in 1987, the automotive business was spun off as an independent company in 1993, adopting the simplified name BorgWarner Inc. in 2000. Entering the turbocharger market in 1998, BorgWarner grew into a global leader in propulsion systems. Core offerings include turbochargers, emissions and thermal systems, drivetrain components, and electrification products such as electric motors and battery systems. Guided by the slogan Feel Good About Driving and its Charging Forward electrification strategy, the company acquired Delphi Technologies (2020) and Akasol (2021), spinning off its fuel systems business as PHINIA in 2023.