Beaurepaires's Slogans & Taglines

Beaurepaires is a tyre retail and repair chain founded in 1922 in Melbourne by Olympic swimmer Frank Beaurepaire, who established his first tyre service centre after receiving a reward for rescuing a swimmer from a shark attack. The brand steadily expanded to become one of Australia's largest tyre retailers, operating over 300 outlets across Australia and New Zealand. Core offerings centre on passenger, SUV, and commercial tyres from leading brands such as Goodyear and Dunlop, alongside automotive services including wheel alignment, brake, and clutch repairs. For decades, the brand was supported by the long-standing slogan All you need to know about tyres, reinforcing its positioning as a trusted authority in the category. In 2023, the New Zealand operations merged with Advantage the Tyre Professionals and rebranded as Advantage Tyre Solutions, while the Australian network continues under the Beaurepaires name, now owned by Beau Ideal following a sale from Goodyear & Dunlop Tyres.