Bridgestone's Slogans & Taglines

Bridgestone Corporation is a multinational auto and truck parts manufacturer founded on March 1, 1931, by Shojiro Ishibashi in Kurume, Fukuoka, Japan. The name Bridgestone is a calque translation and reversal of the founder's surname, Ishibashi—meaning "stone bridge"—chosen for stronger international appeal. From its origins as Japan's first domestic tire producer, the company has grown into the world's largest tire and rubber manufacturer. Its founding mission, "Serving Society with Superior Quality," established in 1968 after winning the Deming Application Prize, remains the bedrock of its philosophy. The 1988 merger with Firestone Tire & Rubber Company marked a pivotal global expansion, while the 2020 introduction of "Solutions for your journey" signalled a transformation toward sustainable mobility solutions. Today, with products sold in over 150 countries and a vision to become a sustainable solutions company by 2050, Bridgestone continues to honour its founder's belief that a business contributing to society will thrive forever.