Hankook Tire's Slogans & Taglines

Hankook Tire & Technology is a South Korean tire manufacturer headquartered in Seoul, founded in 1941 as Chosun Tire before adopting the name Hankook in 1968. From its origins as a modest domestic producer, it has grown into the world's seventh-largest tire company, operating eight manufacturing plants across four continents and supplying products to over 180 countries. The brand's philosophy, "Kontrol Technology," reflects a commitment to mastering the kinetic interaction between tire and road, ensuring controlled performance across four key areas: performance, safety, comfort, and environmental impact. Its modern guiding principle, "Hankook Innovative Performance (H.I.P)," drives breakthroughs like the iON electric vehicle tire series and the futuristic airless i-Flex concept. In 2022, Hankook opened Asia's largest test track, Technoring, and became the exclusive tire supplier to the ABB FIA Formula E World Championship, reinforcing its motorsport credentials. With OEM partnerships spanning Porsche, Mercedes-Benz, BMW, and Audi, Hankook remains a symbol of Korean manufacturing excellence, technological ambition, and the enduring belief that the right tire transforms every drive into an emotion.