Falken Tire's Slogans & Taglines

Falken Tire is a brand of passenger car, light truck, and medium truck tires owned by Sumitomo Rubber Industries, the world's fifth-largest tyre manufacturer. Founded in 1983 in Japan as the flagship high-performance brand of OHTSU Rubber & Tire, the name was crafted from German and French roots to evoke dynamism, performance, and natural elegance. The brand built its reputation through motorsport, winning races at home and abroad to demonstrate its technological capabilities before expanding globally. In 2003, OHTSU merged into Sumitomo Rubber Industries, and Falken became a strategic global brand with access to world-class manufacturing and research facilities. Its philosophy centres on "True engineering that drives us forward," blending professional motorsport development with everyday driving needs. Today, with products ranging from the high-performance AZENIS line to the rugged WILDPEAK off-road series, Falken remains a symbol of Japanese engineering precision, racing heritage, and the enduring belief that tires born on the track can master any road.