Bajaj Auto's Slogans & Taglines

Bajaj Auto Limited is a global two-wheeler and three-wheeler manufacturing company founded in 1945 as Bachraj Trading Corporation in India. What began as a humble importer of foreign vehicles evolved into the world's largest three-wheeler manufacturer and the third-largest two-wheeler producer globally. The brand's iconic 1989 slogan, "Hamara Bajaj"—created by advertising legend Alyque Padamsee—transformed the company from a scooter manufacturer into a cultural symbol of Indian identity and national pride. The founding philosophy, "Do what you think is best, but be the best in what you do," has guided the company from producing the legendary Chetak scooter to pioneering the Pulsar motorcycle series and forming strategic alliances with KTM, Husqvarna, and Triumph. Today, as India's number one motorcycle exporter with over 40% of revenue from international markets, Bajaj Auto remains a symbol of Indian manufacturing excellence, global ambition, and the enduring belief that an Indian company can be a co-creator of world-class brands.