KTM's Slogans & Taglines

KTM AG is an Austrian motorcycle and sports car manufacturer founded in 1934 by Hans Trunkenpolz in Mattighofen as a metalworking shop. The company produced its first motorcycle, the R100, in 1953 after Ernst Kronreif acquired a majority stake, leading to the name Kronreif & Trunkenpolz Mattighofen. KTM established itself as a dominant force in off-road motorsport, winning numerous world championships. After filing for bankruptcy in 1991, the motorcycle division was acquired by Stefan Pierer in 1992 and relaunched as KTM Sportmotorcycle GmbH. In 1995, the company adopted the iconic slogan Ready to Race, reflecting its competitive DNA. Today, as part of Pierer Mobility AG, KTM produces high-performance motorcycles including the Duke, RC, Adventure, and EXC lines, alongside the X-Bow sports car. The brand also owns Husqvarna Motorcycles and GASGAS, and maintains a strategic partnership with Bajaj Auto.

Brand messaging evolved from the early 1990s claim Fun in Motion to the enduring promise Ready to Race in 1995, which remains the cornerstone of its identity. The 1996 introduction of signature orange branding by KISKA design studio further cemented KTM’s unmistakable visual identity, symbolising intensity and championship performance across all product categories.