Fiat Automobiles's Slogans & Taglines

Fiat Automobiles S.p.A. is an Italian automobile manufacturer founded on 11 July 1899 by Giovanni Agnelli in Turin, Italy. Originally established as Fabbrica Italiana Automobili Torino, it became the largest automobile manufacturer in Europe and the third largest in the world by the 1980s. Today, as part of Stellantis following the 2021 merger of Fiat Chrysler Automobiles and Groupe PSA, Fiat continues to produce passenger cars, light commercial vehicles, and automotive components. Its core portfolio includes the iconic Fiat 500 city car, the Panda, Tipo, and the 500X crossover, alongside commercial vehicles such as the Ducato and Doblo. The brand is renowned for its compact, stylish, and accessible vehicles that blend Italian design with everyday practicality.

Brand messaging has evolved from the 1964 claim Fiat – a good name to the 1990 positioning Temperament and Technology. In 1996, the company adopted Driven by passion, which remains its enduring global tagline. The 2007 campaign introduced Every Fiat is 500% Fiat, celebrating the brand’s identity through its iconic 500 model, while more recent messaging has embraced Simply More, reflecting a commitment to delivering greater value and style in every segment.