Nissan's Slogans & Taglines

Nissan Motor Company is a Japanese multinational automaker founded on December 26, 1933, in Yokohama, Japan. Born from the vision of Yoshisuke Aikawa and the spirit to "do what others will not do," it began as a merger between Tobata Casting and Nihon Sangyo. The brand's enduring global slogan, "Innovation that Excites," launched in 2012, reflects a philosophy of pushing boundaries through technology. Landmark achievements include the 1969 Datsun 240Z sports coupe, the 1989 launch of luxury division Infiniti, and the 2010 Nissan Leaf—the world's first mass-market electric vehicle. Through the Renault-Nissan-Mitsubishi Alliance, Nissan has expanded its global footprint while maintaining its commitment to electrification, autonomous driving, and Monozukuri craftsmanship. Today, with a presence in over 150 countries, Nissan remains a symbol of Japanese automotive ambition, engineering resilience, and the enduring belief that innovation should excite every driver.