Perodua's Slogans & Taglines

Perodua (Perusahaan Otomobil Kedua Sendirian Berhad) is Malaysia's largest car manufacturer, founded in 1993 as the nation's second automaker after Proton. Established to serve the need for affordable, quality compact cars, Perodua opened its first factory on August 1, 1994, with then-Prime Minister Tun Dr. Mahathir Mohamad officiating. Just 28 days later, the Perodua Kancil—named after the native mouse deer—rolled off the assembly line and became an instant hit, sparking Malaysia's fascination with compact hatchbacks. The brand's enduring slogan, "Building Cars, People First," reflects a philosophy of tailoring products to individual lifestyles while empowering employees and partners. A strategic partnership with Japanese automaker Daihatsu provided foundational technology, yet Perodua steadily developed its own capabilities, culminating in the 2017 launch of the third-generation Myvi—entirely designed and manufactured in Malaysia. The Myvi dominated the market for 12 consecutive years, becoming the first Malaysian car to surpass one million units sold. Today, with over 3.2 million vehicles produced and a comprehensive range from hatchbacks to SUVs, Perodua remains a symbol of Malaysian automotive ambition, accessible mobility, and the enduring belief that great cars should move people forward.