Toyo Tire's Slogans & Taglines

Toyo Tire & Rubber Co., Ltd. is a Japanese tire and rubber products company founded in August 1945 in Osaka through the merger of Hirano Rubber Manufacturing and Toyo Rubber Industrial. Under President Rikimatsu Tomihisa, the company began exporting automobile tires in 1947 and was listed on the Osaka Securities Exchange in 1949. In 1966, it became the first Japanese tire manufacturer to establish a subsidiary in the United States, pioneering global expansion. The brand's 2019 brand statement, "Open Roads Await," reflects a frontier spirit of courage and creativity, while its philosophy centres on continuously improving products and creating value for all stakeholders. From the high-performance Proxes line to the rugged Open Country series, Toyo has built a reputation for innovation and quality. Today, with operations in over 100 countries and a commitment to motorsport excellence, Toyo Tire remains a symbol of Japanese engineering precision and the enduring belief that every road deserves a tire built to surprise.