Cooper Tire's Slogans & Taglines

Cooper Tire & Rubber Company is an American tire manufacturer founded in 1914 by brothers-in-law John F. Schaefer and Claude E. Hart in Akron, Ohio. It began as the M and M Manufacturing Company, producing tire patches, cement, and repair kits, before acquiring The Giant Tire & Rubber Company in 1915 and moving to Findlay, Ohio, in 1917. In 1926, early leader Ira J. Cooper established the iconic "Cooper Creed," a philosophy built on three planks: "good merchandise, fair play, and a square deal." This creed remains the foundation of the company's culture today, known internally as "The Cooper Way." After merging with Falls Rubber Company in 1930 and adopting the Cooper Tire & Rubber Company name in 1946, the company went public on the New York Stock Exchange in 1960 and joined the Fortune 500 in 1983. Unlike many competitors, Cooper strategically focused on the higher-margin replacement tire market rather than chasing low-profit OEM contracts. In 2021, it was acquired by Goodyear Tire & Rubber Company, yet it remains one of only two major U.S.-owned tire manufacturers. Its enduring slogan, "Go with the Coopers," and its modern guiding mantra, "The Power of AND"—delivering shareholder value and environmental stewardship simultaneously—reflect a century-long commitment to quality, safety, and the belief that every driver deserves a reliable ride.