Metzeler's Slogans & Taglines

Metzeler is a German motorcycle tyre company founded in 1863 by Robert Friedrich Metzeler in Munich. Originally established as a rubber goods manufacturer, it evolved into tyre production by 1892, creating tyres for bicycles, cars, and aircraft. The pivotal shift came in 1979 when Metzeler made the bold decision to cease all aviation and automotive tyre production, focusing exclusively on motorcycle and scooter tyres—a move that cemented its identity as a two-wheel specialist. In 1986, the brand was acquired by Pirelli, gaining access to world-class research and global distribution while preserving its German engineering heritage. Its modern tagline, "Ride the Unexpected," captures a philosophy of versatility and confidence across diverse riding conditions. From the high-performance Sportec series to the rugged Tourance adventure line, Metzeler has consistently pushed boundaries in grip, mileage, and safety. Today, as one of the oldest names in motorcycling, it remains a symbol of precision craftsmanship and the enduring belief that the right tyre transforms every ride into an adventure.