Alstom's Slogans & Taglines

Alstom SA traces its roots to a 1928 merger in Belfort, France, when Société Alsacienne de Constructions Mécaniques joined Compagnie Française Thomson-Houston to form Alsthom. A pivotal 1955 world speed record of 331 km/h set by its CC 7100 locomotive established its engineering pedigree, leading to the groundbreaking TGV high-speed service between Paris and Lyon in 1981. The company rebranded from Alsthom to Alstom upon its 1998 Paris Stock Exchange listing, later sharpening its focus by divesting its energy division to General Electric in 2015. The 2021 acquisition of Bombardier Transportation cemented its position as a global rail leader. Today, Alstom manufactures high-speed trains such as the Avelia Horizon, metros, trams, and locomotives, alongside digital signaling platforms and the hydrogen-powered Coradia iLint. Its corporate ethos evolved from the early “Customer First” commitment to the modern sustainability-driven slogan “Mobility by Nature.”