DuPont's Slogans & Taglines

DuPont traces its origins to July 1802, when French-American chemist Éleuthère Irénée du Pont founded a gunpowder mill on the Brandywine River near Wilmington, Delaware. By 1812, it was the largest supplier of explosive powder to the U.S. government. The pivotal 1928 establishment of the Central Research Department transformed DuPont from an explosives company into a scientific powerhouse, yielding breakthrough inventions including neoprene (1930), nylon (1935), Teflon, Kevlar (1965), and Mylar. Its corporate slogans evolved from the decades-long "Better Things for Better Living...Through Chemistry" to "The Miracles of Science" in 1999, and later "Invent a better now." After the 2017 merger with Dow and 2019 three-way split, the new DuPont emerged as a specialty products leader focused on electronics, water, protection, and industrial solutions. Today, the company operates globally, its legacy woven into everything from bulletproof vests to spacecraft materials.