The Hoover Company's Slogans & Taglines

Hoover traces its origins to 1908, when William Henry Hoover acquired the patent for James Murray Spangler's portable electric vacuum cleaner and founded The Hoover Company in North Canton, Ohio. The pivotal 1926 introduction of the beater bar revolutionized carpet cleaning and inspired the enduring slogan "It beats as it sweeps as it cleans," which became one of history's most recognizable advertising phrases. The brand expanded beyond floor care into washing machines, tumble dryers, and kitchen appliances, becoming a household name so ubiquitous that "hoover" entered common parlance as a verb for vacuuming. Its slogans evolved from the functional confidence of "It beats as it sweeps as it cleans" to the aspirational "Hoover makes things better for you" and later "Who better?" After passing through Maytag, Candy, and Haier, the brand continues to produce upright, cylinder, and cordless vacuums alongside home appliances. Today, Hoover remains a symbol of American innovation and domestic engineering, bridging over a century of cleaning heritage with modern smart-home technology.