Clintons's Slogans & Taglines

Clintons traces its origins to 1968, when Don Lewin opened the first Clinton Cards store in Epping, Essex, pioneering the United Kingdom's first dedicated greeting-card retail concept. Named after Lewin's young son, the shop proved that shoppers would flock to a format devoted to an extended range of cards, gifts, and plush toys. The brand expanded rapidly, listing on the London Stock Exchange in 1988 and acquiring Hallmark's 83 British stores in 1994, Carlton Cards in 1995, and GSG Holdings in 1998, ultimately becoming the nation's largest greeting-card retailer. The brand's identity evolved from the straightforward "Clinton Cards" naming to the streamlined "Clintons" rebrand in 2011, reflecting a strategic shift from a card specialist to a broader celebration and gift retailer. The portfolio spans greeting cards for every occasion, soft toys, wrap and bags, party accessories, and seasonal gifts. After entering administration in 2012 and again in 2019, the chain was acquired by Esquire Retail Limited and continues to operate stores across the United Kingdom.