Home Bargains's Slogans & Taglines

Home Bargains is one of the United Kingdom’s largest privately owned discount retailers, founded in 1976 by 21-year-old Tom Morris in Liverpool’s Old Swan district. Originally trading as Home and Bargain, the store was funded by a bank overdraft and initially took in less than £100 a week. In 1995, the brand was renamed Home Bargains and adopted its signature red-and-sky-blue identity. The business operates on a single principle: to sell branded goods at the lowest possible prices, captured by its enduring slogan “Top Brands, Bottom Prices.” The product range spans health and beauty, household goods, food, toys, pet supplies, seasonal items, and alcohol, with roughly 4,000 branded lines in every store. Today, TJ Morris Ltd—the family-owned parent company—operates over 500 stores, employs more than 25,000 staff, and remains the largest employer on Merseyside, with ambitious plans to reach 1,000 locations.